Insights

Executive Summary 2025 will be remembered as the year the “Sports Stream” matured and the Institutional Era of ownership began in earnest. Major rights resets, strategic streaming plays, and the first large-scale private equity influx into previously closed leagues reshaped how sports franchises are valued and run. Traditional media’s subscriber-first growth model gave way to profitability focus; teams pivoted into real estate developers; and “sportainment” — formats that mix

What Is Sportainment? Sportainment is where sports meet entertainment, creating an exciting hybrid that blends physical activity, technology, food, social interaction, and immersive experiences, all under one roof. Think of it as the evolution of “going out.” Instead of watching a game or playing a round of golf, people now want experiences that mix competition, leisure, and memorable moments. Why Sportainment Is Taking Over the World The world is shifting toward experience-b

Sports are no longer just about competition; they’ve become experiences that combine entertainment, technology, and culture. Nowhere is...

Sports entertainment venues have become a cornerstone of urban development, transforming neighborhoods and reshaping real estate markets....

Explore how golf clubs can balance legacy and youth, creating a harmonious environment that appeals to all generations of golfers.

Surfing, once known primarily for its connection to the ocean's natural waves, is experiencing an exciting transformation. With the rise...

UEFA Champions League Fan Zone, 2023 Istanbul Imagine stepping into a stadium where your excitement doesn’t just come from the game but...

Introduction to Sportainment and Its Growing Impact Sportainment, the fusion of sports and entertainment, is redefining how people...

In today’s fast-paced world, audiences crave engaging experiences that combine physical activity, entertainment, and technology. This...